Timeshare Leads To More Frequent, Happier Holidays

One-third of timeshare owners took four or more vacations in the last three years, compared with only 18 per cent of non-owners. This is the major finding of a survey of more than 1,000 vacationers conducted for the American Resort Development Association (ARDA).

And vacationers who have taken more than four vacations in the past three years are more likely to be traveling with family and friends.

A recent cover story in Time Magazine asked ‘Who Killed the Summer Vacation? “Our answer has to be ‘it sure wasn’t the timeshare owner’,” said Howard Nusbaum, president and CEO of the American Resort Development Association (ARDA).

“Not only do timeshare owners vacation more, they also experience a happier, more relaxing vacation time, usually spent with their loved ones—which we all know is tough to come by with today’s hectic lifestyles.”

Happiness in a vacation can be measured through seven distinct vacation lifecycle phases, from planning the vacation to the first day all the way to the afterglow that the vacation leaves when it’s over. In each of the seven phases, timeshare owners expressed higher satisfaction than those who do not own a timeshare.

Nusbaum continues: “The ease of planning, spacious accommodation and the ability to choose resorts all over the world all lead to a better overall vacation experience for timeshare owners.”

When it comes to making plans for a future vacation, respondents were asked which aspect of vacation would be the most critical for them.

Forty-five per cent of timeshare owners cite “relaxation” as the most important. This relaxation comes from the ease of planning their vacation, knowing that it is pre-paid as well as the wide variety of destinations and the roomy accommodation.