The highly anticipated first Timeshare Owners Study commissioned by National Timeshare Owners Association (NTOA) has now been released.
Produced by INTUITION Brand Marketing, a division of Perspective Group, this first-of-its-kind study collected and analysed more than 500,000 online conversations. The aim was to provide a deep overview of consumer perception and opinion from social interactions rather than traditional survey questions.
For nearly 20 years, the National Timeshare Owners Association has worked to foster a better understanding of the benefits and usage of timeshare ownership through information and educational programmes.
Today, it works to give a united voice to the nearly eight million timeshare owners in the United States and Canada.
“Improving education and creating a better understanding between consumers and resort developers is one of our primary objectives, and utilising the technology and skill set of the team at INTUITION to create such a unique and valuable study is an integral part of that objective,” said Gregory Crist, CEO, NTOA.
The study aims to assist timeshare industry operators to better understand their existing and prospective audience, public perception, travel trends, areas of success and areas for improvement, plus much more.
““It’s incredibly insightful to see the answers without knowing first what the questions were. In today’s marketplace, social media has such a huge affect on consumer’s decisions to buy products and choose accommodations it is crucial to understand what is being said about your brand, industry and product type online.” says Paul Mattimoe, president & CEO, Perspective Group.”
Work is already underway for the next annual edition of the study, with plans to double its volume of mentions analysed and include even more sections of categorised data.
The 2015 study is available to timeshare industry professionals upon request at http://intuitionbrandmarketing.com/ntoa
For more information, visit http://nationaltimeshareownersassoc.com or find us on twitter @NTOAssoc.